Successful entrepreneurship has always been a daunting task – but ever since the dawn of Cyberspace, the search engine has become the primary mode of research in nearly all aspects of human life. Tracking down movements in business is now so easy that finding answers takes less time than it does to make a cup of instant coffee. Famous life coach Tony Robbins was right when he said, “success leaves clues” – and the Internet is the largest, most accessible body of evidence at everyone’s disposal.
Looking to start a new business? One report lists which industries are currently the most “in demand” for small businesses. According to Rieva Lesonsky of SmallBizDaily, “business services” are tied with “food/restaurant businesses” as the most popular categories for small enterprises. In short, if your value bridge seeks to perform delegated business tasks, or simply feed the hungry, then now may be a good time to get established.
2019 is also the year of Consumer Pampering – as customer experience is now just as important as the actual service or product being offered. Yet, while plenty of new technology exists for this purpose, “human touch” remains the vital element that clients just can’t live without. Business owners that understand this should enjoy higher chances of generating, and retaining, satisfied clientele. “Customers today have more choices than ever, and they have shown they will gravitate toward those who prioritize the delivery of fast, seamless and personalized service”, says Bernardo Martinez, US Managing Director of financing firm Funding Circle..
But what if customers are unhappy? Well, then, everyone’s going to know about it – thanks to the emergence of the User Review. Never has it been easier for potential clients to cast judgement over a product or service based on the opinions of others, despite never having had first hand experience. Transactions these days are often decided solely on impressions stemming from good (or bad) reviews, and ignoring the “vox populi” could spell disaster for any business. According to Andrei Vasilescu, CEO of DontPayFull, “In the coming years, these customer reviews will be the greatest influencer of any business”.
Clearly, the Customer is the true King of 2019 – but those that know how to please their king shall be well rewarded. So, stay tuned, stay hungry, and keep those engines searching. Click here for more insight on current business trends, and here for tips from successful entrepreneurs on business-building.