One of the biggest challenges with small social network and game launches is getting the initial population immersed in the service. Sometimes, companies spend thousands of dollars on promotional events and advertisements to get their initial population. More often than not, the biggest concern in this expenditure is the application’s stick-rate.
So in order to tackle this, we have designed a system to maximize your population’s stick rate via population emulation. Imagine walking into a party and finding it filled with people having a good time. Your more likely to stay than if it were only a few scarce guests.
Population Liquidity has three components:
- Build the Image – Determining the ideal kind of culture for the service and / or game, thus allowing us to identify the ideal demographic to utilize as cornerstones for the community.
- Initiate – Populate and promote good will between new users and the network and begin developing a sense of identity.
- Maintain – Continue to immerse into the community across all areas and maintain the health of the community as it begins to take a life of it’s own.