The only way most businesses will be able to survive the physical distancing protocols brought on by the coronavirus pandemic will be to go all in on the digitalization of operations. This means that people must find new ways to attract and transact online, mainly through the use of websites, social media, and, most importantly, cashless payments. The ability to reach out to clients through the Internet has never been more vital to survival. In the past, most managements considered it to be of secondary importance, but having the ability to accept online payments is now proving to be the only sustainable solution in this contact-restricted reality.
Though it may seem like the only way to go to most people, many business owners have been reluctant to make the full switch to digital – citing uncertainty with data security and the possibility of losing their “personal touch” over customer relations. While there may be those issues when it comes to data storage and customer service, it would be difficult to find a voice that argues against the importance of providing an easy way for clients to pay online. After all, there is nothing worse than having a client interested in your products and services, then deciding to abandon that interest because they could not find a way to transact with you. Instances like these must be avoided at all costs because not only is it a terrible habit to squander opportunity on a regular basis like that, but it will also reflect negatively on the business in the eyes of the clients.
The idea is simple. The more channels of payment you can connect to your service, the more ways your clients can reach out and transact – which in turn, should have a positive impact on cash flow and sales. Cashless payments also allow your clients to pay you in a way that is hassle-free, immediate, and does not require them to expose themselves outdoors. The added convenience will serve to improve relationships with clients and keep them out of harm’s way, all while “future-proofing” your business for the post-pandemic world.
Tukko Labs is all about digital business. Tired of the struggle? Shoot us an email or give us a call to find out how we can unfurl your sails today!