In a world that relies so heavily on the wonders of the Internet, it is of utmost importance for businesses to have an online presence. This is why so many companies invest heavily in experts that can ensure the best possible results when engaging with their online market – but apart from the cost of the personnel employed, the best news about growing one’s online influence is that it can be achieved without spending a cent. It is commonly known that one key factor that determines an organization’s online effectiveness is the type of content that is created or shared by the said company’s websites and social media accounts. However, there is far more to it than just that. Following are five strategies that may help a business grow a healthy following on the Internet.
- Understand Social Media’s Importance – There was a time when social media was just another useless time waster for kids and teens who were bored with nothing to do at home. Fast forward a few years and it has become one of the most sought-after marketing channels for nearly all businesses the world over. The reach of social media spans the entire globe – and best of all, it is free. The main challenge with social media is that your audience can easily “clap back” a response and cause a viral wave for better (or worse), depending on the way the majority reacts to your content. Once you understand your market, target influencers and other pages that are popular with the same group of people and get them to support your cause or promote your products or services. Interact professionally with any questions encountered online and allow people to engage you and share stories and experiences with you.
- Email Marketing Is Still In – Some are quick to dismiss email marketing as a thing of the past, but just because it has been around for a while that does not make it obsolete. In fact, it is still a highly effective way to get to your clients and generate leads to your internet locations. This method is more direct than engaging people over social media and may work better with certain people that prefer to avoid social media altogether.
- SEO Is Vital – Search Engine Optimization (SEO) is all about visibility. Most people only explore the first few pages of search results after performing a search, so pages that show up in the first three pages have a much higher chance of drawing traffic to their site compared to those who appear towards the end of the list. If your SEO team can consistently keep your websites and social media accounts within the first few pages of the search results list, the benefits can be sweet.
- Port To Mobile – Most people browse the Internet using mobile devices. This means that it is important to port all websites and social media accounts to fit comfortably to the screen sizes of mobile devices. By making it easier to browse, engage, and transact using a mobile device such as a smartphone, the chances of engagement are that much higher.
- Take Advantage Of Guesting Opportunities – It’s one thing to make great content for your own internet locations, but what if you started showing up on other blogs, websites, and social media accounts to promote your brand? If there are any opportunities to contribute as a guest on other platforms, blogs, and websites, then take them! These are great chances to pull people from another sector of the market towards you and your business. In other words, having the ability to reach out to new audiences and leading them to you will go a long way in growing your online influence and creating a lasting impression.
Continue to read the best business and career tips and strategies brought to you by the guys at Tukko Labs – and if you are looking for a partnership to serve your needs and up your game, then look no further. Connect with us today and let us plan your success together!
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