When setting up a small business it is inevitable that you will compete head-to-head against a household name that has been servicing your market or area for a long period of time. Dominant brands operate at an advantage when pitted against the little guys – they are usually well-entrenched and benefitting from a business model that has been proven successful. This, however, does not mean that you have no shot to overcome them. Competing with the big boys means having to carefully consider what strategies to employ – consider these three possible paths to success:
- Rely on Real Relationships – When you are one of the big boys, that usually means that you are juggling a high volume of clientele daily. While this is usually great for the bottom line, it does take away one important aspect of customer relations – the relationship between with the customer itself. Little guys can take advantage of this by making the effort to build close, intimate relationships with clients. Being able to do this bridges a gap that most industry leaders cannot. Make this a focus of your small business during all interactions whether in person or online by making sure to take down their names and contacts, then staying in touch with them by offering discounts, asking for feedback, or even just saying hi. If you know when their birthdays are, send them a personal greeting! Just make sure you do not overdo it!
- Specialize – Instead of competing with big business head on, a better strategy may be to find a niche and specialize in it. Provide expert-level service for something specific and you will appeal to people that need exactly what you are offering. This is a good way of taking advantage of the tendency of established brands to cater to many different markets at the same time, as they will be hard-pressed to offer the same experience.
- Go The Extra Mile For People – Industry leading establishments deal with hundreds of individuals a day, whether they are employees, partners, or customers. This forces them to resort to blanket-type policies that regulate how they and their personnel deal with people on behalf of the company. In other words, it is incredibly difficult for big businesses to provide a highly personalized experience. Smaller businesses have the advantage when it comes to this – as they deal with far fewer numbers. Hold your humanity close and try to win them over by going the extra mile when dealing with the people that make your business tick. Your willingness to adjust for them and provide a personal touch to your service will not go unnoticed.
Who said getting into business was all about global expansion? Sometimes the best direction is to find your specialty and become the best at what you do. Do not try to beat the big boys at their own game – use their size against them by playing at a level that is unreachable to them.
Another way to approach your “battle against the bigs” is to reap the benefits of outsourcing menial tasks and other nuisance jobs. Spare your workforce the trouble, save on costs, while entrusting all your business processes to us. Get in touch with Tukko Labs today and let us pave the path to your success.
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