No matter where you go, you will always find that people appreciate it when they are valued – but when it comes to modern day business, customers demand satisfaction. It’s easy enough to put together a survey that attempts to harvest first-hand information on what clients think, and while this does imply that you are at least interested in what they have to say, answering the survey itself can prove to be quite the chore for those who simply don’t have the time. Being creative with the way you approach your customers can have a big impact on the way they feel about your service, and if you are able to convince them that you truly care about them, then you significantly improve your own chances of retaining their business. Read on for five ways you can do just that.
- Always Have Time For Them – Telling a client that you can’t spare them a few minutes is customer service suicide. It’s like telling them that they are unimportant to you and/or your organization and that your time is more valuable than their own. It’s important to know how to prioritize your tasks, but don’t let that be the excuse as to why you couldn’t spend two minutes on a quick response to a waiting client. However, there are issues that may require a more significant amount of time – and for cases like those, just free up some time on your weekly schedule to address it. It’s okay to keep clients waiting for a brief period of time, but never leave them waiting in the dust for nothing.
- Get Behind Their Causes – It pays to know your customer, and these next two points are related in that it requires knowledge of who they are collectively, and even as individuals. People are now more socially aware than they were even just twenty years ago, and it seems that everyone’s got a higher calling these days. Take note of the causes they get behind, then make an effort to get involved in them. Customers are likely to appreciate the support and, in turn, show more support for your business.
- Take Note Of Their Achievements – Another thing to take note of are the personal achievements of your customers. If one of your clients has made a breakthrough in their life or career, feel free to go out on a limb to congratulate them. Extend them a discount, or send them gifts – any positive attention is welcome. After all, being celebrated is something that can brighten up anyone’s day.
- Surprise Them With Hand-written Letters – With all the printed materials flying around these days, it can be a true delight to receive a hand-written letter. Although they are already a thing of the past (or perhaps because of it), there’s nothing quite like the feeling of receiving something that was etched by hand. It imprints the message with a personal touch and character that printed documents can’t match. Send them out as much as you can!
- Be There During The Tough Times – Business is business, but to be human is to be human. Never lose the fact that there are faces behind the names of your customers. Show understanding and compassion for those that are going through tough times by extending direct assistance to them when they need it most. Extend them special breaks and consider donating in cash or kind. Put yourself in their shoes and think – how would you want to be treated during a moment in need? Then, treat your clients the way you would like to be treated.
It’s never easy trying to accomplish everything on your own, especially during tough times like these. Tukko Labs stands ready to help any potential partner achieve their goals. Get in touch with us and find out how we can help lay out your path to success during the pandemic – and beyond.